The PM is set to announce new measures to curb UK obesity next week. It was prompted by growing evidence that overweight and obese people are at a far greater risk from coronavirus, in addition to diabetes, heart diseases, certain types of cancer, and a lower quality of life and mental health.
Health Minister Helen Whately called obesity “possibly the greatest health challenge” the country faced - “particularly with Covid”.
The measures are yet to be finalised, but will likely include a ban on all online ads for unhealthy food, a ban on TV junk food ads before 9pm, and limits on in-store promotions and offers that fast food restaurants can run. In addition, ministers are considering more prominent labelling of food and drinks with high levels of sugar and salt, and requiring restaurants to place calorie labels on menus.
Similar bans were planned by former PMs David Cameron and Theresea May at the end of their tenure, before being initially stopped by their successor during the change in leadership.
Notably absent are an increase in sugar or salt taxes. In the past, taxes on unhealthy products have been criticized for disproportionately affecting the working class, who may not be able to afford healthier alternatives.
The move marks to many a welcome change in stance by PM Boris Johnson, who had previously criticised levies on unhealthy foods. It is believed that his time in intensive care for COVID-19 contributed to the changing of his position.
However, Tim Rycroft, COO of the Food and Drink Federation, called the move a “slap in the face” to the food industry, which he said had been working “heroically” to keep the nation fed during the pandemic. He also questioned the economic potential of the plan, saying that it would place “enormous costs on the advertising industry”.
Written by Noah Mitchell
Artwork by Isabel
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